Easier delivery for Amazon through Zippr Address Finder

Online retail giant Amazon has made its third investment in an Indian start-up, acquiring a stake in Hyderabad-based Zippr for about $6 million.

Zippr, a mobile-based application, helps users convert their home or office addresses into short 8-character codes and share them with friends and other businesses. The company was founded last year by SLP Fellow Aditya Vuchi,  is owned by Ten20 Infomedia Pvt Ltd. The company had raised over $1 M in its seed round from Indian Angel Network in October last year.

Zippr’s app solves the problem of sharing complex addresses with others after shortening them. This is similar to what TinyURL does for websites. For Amazon, the investment could be aimed at speeding up the delivery process as short codes would be easier to manage. Zippr’s pinpoint codes should help Amazon’s delivery boys, who make thousands of deliveries each day, find a customer’s address without having to seek directions. Read more here.

Look up Zippr on their website here.