Anatoly MarinCEO & FounderPayment Systems
Anatoly Marin is a CEO and co-founder of Payment Systems and an expert in mobile internet space.
Payment Systems is the Russia’s largest mobile payments provider in governmental and municipal charges. 1.5 mln users has chosen the company’s mobile apps to keep track of their charges and pay for them.
Prior to Payment Systems, Anatoly has founded and lead as a CEO two other companies in mobile space.
Starcard is a universal digital customer loyalty program that lets everyone get rewards at the businesses they love. It offers customizable, unique rewards to users while providing modern seamless marketing solution to merchants. Starcard raised over $1mln in venture funding, issued over 200 thousand loyalty cards and used by hundreds of small businesses in Moscow, Saint Petersburg and other major cities of Russia.
ShopPoints bridges the worlds of mobile internet and physical retail. In 2011 ShopPoints launched a mobile application that rewarded consumers for simply for walking into hundreds of stores in Moscow. To achieve this ShopPoints created a new presence recognition technology based on ultrasound. The technology allows the app to verify that is actually present inside a store (GPS is too inaccurate for that). ShopPoints solution has received a lot of interest from the top national and international retailers and fast moving consumer goods companies like Unilever, Procter&Gamble, Kraft Foods, MediaMarkt, X5 Retail Group, M.Video and many others.
Prior to becoming the tech entrepreneur, Anatoly worked for Monitor Group, US management consulting company, founded by Michael Porter, the father of modern marketing. He advised to top management of global and national companies as well as national governments in Russia, Europe and Middle East.
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