Anastasia Roumelioti is the Founder of Lady & Lara, a fashion tech company based in New York and catering to stylish pet parents who opt for luxury brands. Anastasia founded the company in 2012, right after graduating from Wharton School with a double major MBA. She recently moved from New York to join P&G as Brand Communications and PR Manager for the Household Brands, while in the past she worked for Giorgio Armani and Unilever. She is an expert in luxury brand management and digital marketing. In her free time, she writes for the Huffington Post and serves as an advisor at the social enterprise Arzu Studio Hope. She thinks that the perfect entrepreneur would come from a mix of Steve Jobs and Coco Chanel. Anastasia is passionate about solving the problem of entropy: “there must be a way to keep things in order with minimum effort”. She is 2014 Fellow in the Startup Leadership Program in London.

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