Amita Vikram PratapOwner & founderThinking Hat Communications
Amita Vikram Pratap, Founder, Saarthi, a division of Thinking Hat Communications. Amita, is a post graduate in marketing communications, with about eight years of experience in the advertising industry. She has worked in top notch advertising agencies in India like McCann Erickson, Grey Worldwide, Lowe Lintas etc, collaborating on brands like Coca-Cola, Compaq, Maruti, Wrigley’s, Nestle etc. After working in the corporate world, her spirit to do something for the nation drove her to the Organising Committee of the Commonwealth Games Delhi 2010. A stint at CWG was an eye opener of sorts, first to survive the government, second to make people work and last learning how to work in the Government mechanism. However, after the games, rather than joining a new company she decided to follow her heart and go solo with work. Hence, Thinking Hat communication was born a platform to develop marketing communications solutions for brands. Travelling and photography have opened her vision to hidden beauties of the world. She is a 2013 fellow in the Startup Leadership Program in New Delhi.
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