The article gives seven Public Relations tips every startup must be aware of. According to this article, being PR-ready is the foremost priority. In this, you are supposed to know if the time is right for PR. Defining PR tips is also an equally important. The article also tells that defining PR objectives is an essential task. Hiring a PR agency with experience, contacts and knowledge can be a vital and smart investment for a startup. This is why collaboration is key. Planning ahead and knowing your story are a few more steps startups can take to move ahead on their road to success. The article also urges startup founders to stay on message. Startups should continue to build relationships with the press, so that a symbiotic relationship can exist and company’s growth can be ensured.

Read the full article here: http://www.builtinchicago.org/2015/03/17/7-must-know-pr-tips-startups